Is there an ad attribution platform like AppsFlyer that exists that doesnt cost 200$ a month? I will not promote
I have a mobile app that I launched last month, things are going well (~600 downloads, 22 paid subscribers) and I think I'm at the point where I want to test paid ads. I've spent maybe 100$ across Google, Meta and Apple. I want to understand where users come…
I have a mobile app that I launched last month, things are going well (~600 downloads, 22 paid subscribers) and I think I'm at the point where I want to test paid ads. I've spent maybe 100$ across Google, Meta and Apple. I want to understand where users come from, so far I have 2 data points: self-attribution during onboarding ("where did you hear about us") Manually taking the campaign reports with number of paid installs + using my overall conversion rate to paid. I pull the numbers from Amplitude, RevenueCat and each ad account and drop that into an excel file where I've recreated my funnel I've started to look into apps like AppsFlyer to set up better attribution mechanisms, but they seem overkill and expensive for smaller projects. Any recommendations from this community on how you deal with attribution?
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Realistically, I dont think Appflyer is the way to go, I personally would keep it simple untill I would get significant recurring revenue. I would prefer using the mostly free means like SEO and now LLM search (ChatGPT, Gemini, Perplexity) even though those channels can bring users over time. Even a landing page targeting the problems your app solves can become another acquisition channel, making attribution easier because you'll know exactly where those users came from by integrating any analytics platform (if you have any question on this, ask away)
yeah you're way early for an mmp. at $100 spent the excel funnel you built is honestly fine. just make sure every ad link has utm params so amplitude tags the source automatically, saves you the manual pull later.