How to improve site search on your website
I run a Shopify store in the kitchenware niche with around 760 products. One issue I've been running into is search. Customers use natural phrases like "28cm non-stick frying pan" or "deep ceramic baking dish," while many of my product titles are much more…
I run a Shopify store in the kitchenware niche with around 760 products. One issue I've been running into is search. Customers use natural phrases like "28cm non-stick frying pan" or "deep ceramic baking dish," while many of my product titles are much more structured. As a result, the built-in search misses a lot of relevant products. The store is still fairly new, so I'm looking for something that's easy to set up rather than a big custom search project. Has anyone found a search app or external service that noticeably improved search relevance and reduced zero-result searches?
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just write your product descriptions to include the terms your customers are searching for.
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Synonyms help a fair bit for stuff like this. Don’t go crazy though as it can increase irrelevant results too.
Are most of your searches failing because of product attributes like size and material or bcs people are using completely different names for the same item? That might change the best solution.
We have the same problem. The default search missed a lot of products because people didn't use the exact product names. Switched to Seeklab and it worked much better
Before an app, the quick win is your zero-result report - it tells you exactly which phrases are missing so you're not guessing. Half the time the fix is adding tags o synonyms for how people actually talk ("28cm", "non-stick") rather than a whole new search engine.
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