Moving to online sales

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For a small specialty store, I would choose the platform based less on the feature checklist and more on how much operational work you want to own. Shopify is usually the more flexible long-term storefront, while Square can be simpler if your in-store inventory and payments already live there. The cost of migrating later is real, so map your current checkout, inventory, shipping, and payment workflow before deciding. I would start with a narrow online catalog rather than putting every item up at once. Pick the products that are easy to ship and have repeat-purchase potential, then measure completed orders, average order value, shipping margin, and repeat customers. Your existing customers can also tell you which bundles or supplies they would actually buy online, which is more useful than trying to guess from general ecommerce advice.

Shopify's usually the better call over Square for a store like yours. Square's fine if you're already using their POS in-store, but it's more limited for variants, bottle sizes, kits, ingredient bundles, stuff homebrew supplies need a lot of. One thing worth thinking about too, homebrew customers reorder the same stuff a lot. Making reordering fast, saved carts, quick reorder buttons, matters more for keeping people coming back than the platform itself honestly.

I sell on both. Square in the physical stores, Shopify online. One thing that saves you later: give everything a SKU and keep it identical on both sides. Every "sync problem" I ever had was actually a SKU problem.