ORIGINAL REDDIT POST

How can I get insight on my target customer ?

There’s not much information about my target customer online and I don’t know anyone who fits it, how can I get more information to target them? I’ve previously used people social media profiles that I think align with my target market but it’s a lot of guess…

Original postr/smallbusiness

There’s not much information about my target customer online and I don’t know anyone who fits it, how can I get more information to target them? I’ve previously used people social media profiles that I think align with my target market but it’s a lot of guess work and I feel is leading me astray. A little more information: I’m selling material goods, my target customer is on the higher end of the market but I don’t have much information about them. I’m not bound by location, I don’t really have access to them or know anybody of this sort as it’s a premium customer.

Collected discussion

7 comments

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u/Evening_Truth_3634

You can even capture customers frustration and painpoints through engagements(comments) on socials. If 2 or 3 people are frustrated about a problem then most likely there are people out there with similar problems.

u/Hafizifraz

I wouldn't rely only on social media profiles because they can create a biased picture. I'd start by talking to 10–20 potential customers directly. Ask about their biggest frustrations, how they currently solve the problem, and what they wish existed. Then compare those conversations with reviews of competing products, Reddit discussions, and industry forums. Real conversations usually reveal insights you won't find through online research alone.

u/Blind_Newb

As you are looking for information on how to find your target market customers, I would suggest you post in r/marketing as it aligns more with what you are trying to do. From a business standpoint if you didn't create a market research and competitive analysis report, you may be missing important information on how create a marketing plan within the correct target market.

u/Primary_Gift_8719

Maybe share a bit more about who your target customer is? Is it a specific demographic? Are you more bound by a geographic area? Do you represent a service or are you selling material goods?

u/HourlyJobz

Heard this scenario last night to which I thought was kind of clever. A guy started a business w/o knowing a lot about the audience. He curated his own list of buyers (contacts) from businesses who had been on podcasts sharing their experiences buying services like the one he was in. He then cold-called the businesses to learn more about their experience, challenges, things that worked well.

u/ItaySela

If nothing exists online about them and you do not know anyone who fits, the definition is usually the problem. Segments defined by who people are stay invisible. Segments defined by the moment they are in are easy to find, because that is when people go looking and start typing. So instead of hunting the demographic, go where the problem gets complained about. Reviews of whatever they use now, especially the two and three star ones, and the how do I threads. Those are people describing your customer's situation in their own words, which is the thing you are actually short of.