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Has anyone left behind small business marketing newsletter /automation tools behind (like active campaign, MailChimp, etc) for self hosted versions? I.e. listmonk or mautic)? Is it treacherous?
I feel very confident with self hosting tools. I pay 750/mo for active campaign for my small business and I think it's time I look into self hosted versions. I know people don't recommend personal email servers but what about small business email?
I feel very confident with self hosting tools. I pay 750/mo for active campaign for my small business and I think it's time I look into self hosted versions. I know people don't recommend personal email servers but what about small business email?
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Thank you!
Of course. Thank you!
Thank you!
Sendy is a solid play for this, you're right that the SES arbitrage is real. A few folks in r/selfhosted have asked about similar setups, and we built Wraps (disclosure: I'm the founder) to scratch the same itch: platform features (workflows, template editor, broadcasts) without the per-email markup, all deployable to your AWS account via a CLI. Same cost model as Sendy, just different surface area. If Sendy's API is already tied into your n8n flows and you're happy with it, stick with it, no reason to swap. But if you ever hit limits on the template side or want more visual workflow control without leaving your AWS account, it's worth a look. https://wraps.dev/cli
Yes, I realize over the last week that this was a major component of setting up whatever I end up on
Depending on your email provider you could likely use their SMTP exit node. With Proton I could route emails out their SMTP and reduce the risk of spam issues. Setting up for your business is easier but still has the same spam pitfalls and reputation issues as personal email. 100% would look into SMTP exit options from an email host.
This is what I do for my business. Make sure whatever tool you use has a good way to limit the number of emails sent per minute/hour, or you'll still get your account flagged as spam.
I’ve been using Sendy for quite some time now. I was spending a fortune on mailchimp and later active campaign for a not so large list. Sendy even runs on a shared hosting provider. I am spending only a few bucks a month through Amazon SES for transmittals. I occasionally toss some bucks to the dev for major new versions which come out every year or two. They have an API available so you can tie it in with automation services. I use mine to auto generate newsletters via n8n.
Worth separating two problems: the app that builds/sends the campaign vs. what actually delivers it. Self-hosting the app is the easy part. Outbound reputation is the hard part, true whether you're self-hosted or paying $750/mo for ActiveCampaign, the sending domain/IP reputation problem doesn't go away. Whatever you land on, put a real relay behind it and get SPF/DKIM/DMARC right before migrating a real list over. That's where "treacherous" shows up, not the software swap itself.