Looking for advice for online language school. I will not promote
Hi everyone, I've been working at this for 3 months now. I made an MVP for an online Spanish course. Initially, I tried having it be for kids and later tried also for adults. I have a lot of experience with language education so I spun up a course and also a…
Hi everyone, I've been working at this for 3 months now. I made an MVP for an online Spanish course. Initially, I tried having it be for kids and later tried also for adults. I have a lot of experience with language education so I spun up a course and also a companion app with AI to be for 1x1 online classes. I found a teacher and paid her to be available for when people could book demo classes. I checked out the market, priced ourselves initially below but have experimented with being at market rate and also above, have a website which looks way better than the competition and our ads also look way better than the competition (I have 10 years experience with CRO and running Google + Meta ads in different ad agencies). I offered a free demo, people book but don't show. I made it a $1 to book your first class but people don't book. I'm thousands of dollars in the hole and I feel like I have to be missing something super obvious because I feel like all the other pieces are in place. We had 1 person come to the adult version and not buy and we've had 4 people show to the kids stuff and not buy. Any thoughts or similar experiences?
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I’m an exited tech founder that helps other founders launch products. I worked with a guy for a long time on an investment education platform. Great idea and I am 100% sold on the fact that this guys know his stuff. But nobody is buying. I think your problem is that you’re in a “nice to have” market. Everyone would like to know more languages, but who is actually paying real money to learn? It’s like signing up for the gym but not going. I don’t know squat about your market, but for what it’s worth I would suggest finding a niche. You’re going to struggle beating Duolingo or free resources. You need to hone in on a market that needs to learn another language. I don’t know who that is… businesses launching in new countrie? Teachers looking for a better way to teach their students? At home schooling?
You have two different failures: most people never attend, and the few who attend do not buy. Do not change pricing until you separate them. For the next 20 bookings, record where each booking came from. Note whether each person confirmed the day before and attended. Call a few no-shows within 24 hours and ask what replaced the class. Ask attendees what outcome they expected and what prevented purchase. Fix the larger drop first. A prettier site cannot tell you whether the promise or lesson is weak.