Selling a digital file product - how to sell in monthly payments without the customer ‘cancelling’?
Hey all! I’ve been working on a product for a while - it’s essentially a template file / 3D models for an Architecture software (Autodesk Revit) that I want to market and sell only as a digital file. My issue is with the product, once the customer receives…
Hey all! I’ve been working on a product for a while - it’s essentially a template file / 3D models for an Architecture software (Autodesk Revit) that I want to market and sell only as a digital file. My issue is with the product, once the customer receives it, they have the full product forever. There’s no concrete licensing or passwords or anything that can limit the use or revoke their use. I am ideally wanting to sell this as an “XXX price (XX per month over 12 months) style, but how could I actually do this without the customer ‘cancelling’ the payment plan and just running off with my full product? I live in Australia, so there are consumer laws behind contract plans etc that have cancellation fees, which is fine. But I’ve seen this style of pricing plenty online with SAAS and other digital products. They reasoning behind me wanting to do this style of payment is that it’s more attractive financially to customers, as paying a hefty price upfront is harder to commit to if I am a startup company. My question is - how do they do this? Is there a particular product or service they use? Thanks in advance! I have done quite a bit of research already, but a lot of the stuff I’m finding is very close to what I want but just isn’t exactly it.
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I completely agree - unfortunately the nature of the product I’m trying to sell I can’t really ‘stage it’, it has to be the full file otherwise it’s not really useful.
I wouldn’t try to solve this with cancellation fees alone. A contract may give you a claim against someone who stops paying, but chasing small debts is rarely a good operating model for a startup. Either charge upfront, let a third-party financing provider handle the repayment risk, or release the product in stages rather than handing over the complete asset on day one.
Thanks for this - that’s a real good point. I was thinking of something like afterpay as they manage chasing the payments etc but I feel like having to sign up to after pay might deter some potential customers. Or maybe I’m just overthinking it! Asking all the questions now to see what the options are.
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Yeah I get what you mean. I was just very curious how all these other products are actually organising the payments. I want to stay away from financing or any of that, I appreciate the help!
The standards here are just upfront and after pay. You do both because if they cant afford all at once you can do ap instead. Its more that adding the option allows more customers than no option. You're probably better off putting more effort into marketing or new quality products than trying to devise the next fintech subscription model.
In that case, either go with upfront payment or use a provider that handles installments and pays you in full
They reasoning behind me wanting to do this style of payment is that it’s more attractive financially to customers, as paying a hefty price upfront is harder to commit to if I am a startup company. So you want to act like a credit card without interest. Don't do it. You get paid in full and they can pay in installments to their credit card provider. You can also look into payment methods like Klarna where they offer financing for customers.
A payment plan works much better if you release the content in stages instead of giving everything at once
the real answer for what you're describing is BNPL - you get paid the full amount upfront from them. and the customer pays it off in installments to the BNPL provider, not you. that completely sidesteps the "what if they stop paying me" problem since it's not your money on the line. subscription pricing like SaaS uses only works because they can cut off access, which doesn't apply to a one-time file download
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